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Abstract

In the era of omnimedia, the methods of news consumption have changed markedly. Based on new characteristics of news consumption and new issues arising therefrom, this article provides an in-depth analysis of the capabilities, including selecting, decoding and coding information from news, which all contemporary news audience should have. Meanwhile, this article proposes the pathway and strategies for fostering and improving media literacy. For example, the government should strengthen top-level design, mass media should comply with media ethics and schools should innovate educational methods. In addition, relevant social organizations, communities and families ought to mutually collaborate with each other in order to jointly build a scientific and rational media literacy education system.

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