This essay presents my analysis of Didi Chuxing’s ride-hailing business in the Chinese market considering economic concepts and tools such as market structure, economies of scale and price anchoring to understand aspects of Didi Chuxing such as its cost structure, pricing strategies and marketing methods. As the largest ride-hailing platform in China, the success of Didi Chuxing can offer important guidelines for the healthy development and expansion of this industry to other countries.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.