Cultural industry is an important practical link to cultural productivity. In China, the cultural industry is represented by three patterns due to the reliance upon different means of production during its course of development: traditional cultural industry, modern cultural industry, and eco-tech cultural industry. Different types of cultural industries differ a lot in terms of labor productivity and return on investment. The multi-engine structure and the diverse industrial categories of China’s cultural industry imply that cultural productivity is not developed evenly in the country. Therefore, the future-oriented cultural development should be geared to stimulate and maintain the vitality of culture to the greatest extent, while adhering to the overall development orientation based on the market, science and technology, creativity, and differentiation.





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