The rapid development of Internet literature not only made itself the source of information about animation and the gaming industry but also boosted the creation of super writers who are now establishing themselves as IP (intellectual property) producers and providers. Compared with creating literary classics, they would rather produce commercial novels targeted at a certain group of readers. Meanwhile, the structure of their works tends to cater to the preferences of online games and animation, with the narrative and characters in the novel adjusting accordingly. These changes have enhanced the influence of Internet literature. But an excessive emphasis on IP gradually converts the novels into scripts for games with highly stereotyped content and structure. Fast-paced writing also renders their works with a lack of polish, including such serious problems as mismatched plots and repetitive narratives. Excessive emphasis on IP will stall the development of Internet literature. Therefore, Internet literature is in urgent need of positive guidance




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