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Abstract

Drawing on the essence of Marxist consumer economy theory, this paper argues that the innovations of digital technology can effectively facilitate the integration of economies of scale, economies of scope, and long-tail economies. Through careful analysis of the practical case of Xiaomi’s business ecosystem, this paper highlights the notion that data serve as both a key production factor and a critical consumption carrier within the context of digital consumption. We thoroughly investigated the influence of the digital economy on transforming consumption behavior among residents by analyzing a range of typical business cases and the latest data that triggered this transformation. Based on the analysis, this paper argues that such transformation can lead to the platform agglomeration effect, the inclusive diffusion effect, and the push-pull effect by highlighting the specific ways in which the digital economy disrupts the consumption-production model and contributes to the upgrading and transformation of traditional industries. Additionally, this paper demonstrates how the digital economy can expand and promote emerging business forms, providing insights into the ways in which digital innovation is reshaping the contemporary economic landscape. This study intends to provide several policy suggestions that can expand domestic demand, promote consumption, drive the high-quality and integrated development of China’s digital and real economy, and position China as a strong cyber and consumer nation by using digitalized consumption as a starting point

DOI

http://dx.doi.org/10.19873/j.cnki.2096-0212.2023.03.001

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